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Thursday, February 25, 2010
Here's a cool Iphone App that can help and prepare you when you are making you diamond engagement ring purchase. This application called iDiamonds: A Complete Diamond Education Suite, contains four features that together provide the necessary tools for purchasing a diamond.

First: an advanced diamond price calculator calculates the price per carat and total price of a diamond and compares it to the DRB, enabling users to see whether they are saving any money when purchasing a diamond.

Second: An education section provides the GIA’s overview of the four C’s, background information on the DRB and other basic information regarding the application and diamond buying in general. Letting you know what you are buying and giving you confidence in the choice of diamonds and rings you make.

Third: RSS news feeds featuring updated news and analysis on the diamond industry, courtesy of IDEX Online. This keeps you in the loop letting you know johnny on the spot of what's going on.

And Finally: the application also boasts an exchange rate calculator, for users to convert the DRB from U.S. dollars to a foreign currency, should they be shopping outside of the U.S.
iDiamonds was developed by Roei Kashi Productions and can be purchased via the iPhone App Store for $39.99.


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Thursday, July 9, 2009

gemexNEW YORK, June, 2009 – Ready to take the next step in your relationship, but need to persuade your significant other that the current state of the economy isn’t a reason to put things off?
Here’s a brilliant idea - GemEx® Systems, Inc., the global leader in diamond brilliance, fire and sparkle certification, announced today the launch of Rock the Recession, Pop the Question, a digital video contest in which lovebirds can upload a video and offer their most romantic and persuasive plea to get engaged, for a chance to win a prize package worth $10,000, including a 1 Carat GemEx certified diamond engagement ring. Submissions will be accepted until July 31.
“The diamond engagement ring is a big purchase and can be one reason to delay popping the big question,” said Randall Wagner, CEO of GemEx. “At GemEx, we are big believers in romance, and thrilled to help one happy couple move toward wedded bliss. Now there are no more excuses. We’ll provide a diamond that has been certified based on its beauty…brilliant in every way, to get things started.”

To enter, simply create an original video, 1 to 2 minutes in length, using your most creative, funny, sympathetic and romantic argument to convince your significant other to get engaged - despite today’s tough economic times. Then upload the video to www.Diamondlightperformance.com.

In addition to the GemEx certified diamond, the winners will be whisked away for a romantic getaway to New York City where they will enjoy luxurious accommodations at the famed Loews Regency Hotel. Winners will also be treated to lunch at The Palm’s newest New York City location in Tribeca with wedding planner Sharon Naylor. “Not only will the contest help a deserving couple, but the prize package includes a way for them to celebrate and start planning for the big occasion,” added Wagner. While she gets the ring, the groom-to-be will also receive a $500 gift certificate from Groomsonline, where he can select gifts for his groomsmen, family or a little something for himself.

Selecting a Winner
Submissions will be accepted as of today until July 31, 2009. The person in the video must say GemEx or show the GemEx logo at least once. Site visitors will be able to view all the videos submitted, and are given the chance to vote for their favorite through the end of August. At that point, the 5 videos with the most votes will be judged based on creativity, humor, pathos, romance and persuasiveness by four judges, Randall Wagner, CEO of GemEx Systems Inc, author Sharon Naylor, Bruce Bozzi, Jr., Executive Vice President of The Palm and Mark Walerstein president of GroomsOnline.com. The judges will then select the final winner.

The winner will be announced on or about September 15, 2009. For complete contest rules, and to upload a video, go to www.Diamondlightperformance.com

The $10,000 prize package includes:

- 1 Carat Diamond Ring, certified by GemEx for superior Brilliance, Fire and Sparkle.

- Round trip airfare to New York City for two, anywhere within the continental US

- Two night stay at Loews Regency Hotel on Park Avenue

- Lunch and Dinner at The Palm, Classic American Steakhouse

- Meeting with America’s foremost wedding planner, Sharon Naylor and a collection of her Wedding Planning Books

- VIP Appointment with a Bloomingdale’s Personal Wedding Registry consultant

- $500 Gift Certificate from Groomsonline.com

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